I understand both business pressure and people's everyday work
My background combines international B2B business, the energy and industrial sectors, marketing communications, HR, recruitment and leadership support.
I have seen first-hand what happens when strategy, communication and people are not aligned. Work becomes fragmented, information does not flow, and important development initiatives get buried under daily urgency. I have also seen what becomes possible when the direction is clear and different functions start supporting each other.
I help leadership, HR and managers make sense of complex situations, make the necessary choices and turn agreed actions into practice.
International B2B career in the energy and industrial sectors
I worked for almost 20 years at ABB in electrification, protection relays, distribution automation and service business. My career developed from local marketing communications roles into managerial and global responsibilities.
I led marketing communications in an international business whose products were delivered to more than 100 countries. I worked closely with sales, product management, R&D, local country units and external partners. My responsibilities included strategy, budgeting, product launches, internal and external communication, events, sales tools and team leadership.
Later, I moved into HR, recruitment and executive search. I have recruited experts and leaders for international companies and supported organisations in competence needs, role definition and people development.
My experience helps me understand both technical B2B business and the people, competence and change-related questions that come with it.
The world has been my home ground for a long time
Internationality became part of my life early on. I had pen pals around the world, studied languages and moved to Munich as an au pair after graduating from upper secondary school. Later, I worked in international networks and collaborated in business with colleagues and partners in countries such as India, the United States, Germany, Italy, Sweden and Switzerland.
For me, internationality is not only about language skills. It is the ability to recognise that people interpret goals, feedback, leadership and collaboration in different ways.
I work in Finnish, English, Swedish and German. Learning about different countries, histories and cultures continues to be an important part of my life.
Egypt's history and culture broaden the way I look at the world and people's different perspectives.
How I work
I do not come into an organisation to add new processes for the sake of process. I listen, ask questions, connect different perspectives and make visible what is slowing progress down.
I look at the business objective, people's everyday work and practical implementation at the same time. Often, the solution is found where responsibilities, competence, communication or expectations are not yet aligned.
My way of working is direct, respectful and practical. I do not stop at producing a plan. I help turn agreed actions into practice.
I can step in for a focused consulting project, a fixed-term interim role, as a part-time fractional partner or to lead an important development initiative.
Do you need an experienced partner who sees the bigger picture and also gets things done?
Contact
Do you need an experienced professional for a fixed-term role, part-time support or an important project? Let's discuss what kind of practical support would serve your organisation best.
Business ID 3544013-7
VAT FI35440137
Paula Törnroos | LinkedIn
+358 50 334 5017
paulalaaconsulting@outlook.com